R&D Department for Perion Group

Client

Perion is a company with exceptional experience in online cross-platform marketing. They are well-known for offering a diverse array of services to many clients across a broad spectrum. They deliver data-driven online advertising and search solutions to brands and publishers. The company helps brands capture consumer attention via beautiful creative and proprietary ad formats served across top-tier publishers. Perion deals with search traffic optimization and incremental revenue generation, drive marketing campaigns, and demand generation at scale across Facebook, Twitter, Instagram, and Snapchat. And there is a cherry on a pie. They deliver powerful and engaging mobile and desktop apps directly to consumers.

Seems they need a lot of IT specialists, doesn’t it?

Challenge

Previously Perion tried to extend their team on their own – they managed to hire 14 people in a year and a half. However, the company realized that the time spent on recruiting and onboarding was too long. So this issue was brought to SD Solutions. Perion asked for assistance in arranging and managing their R&D department.

R&D – Research and development. Activities companies take

to implement innovations and introduce new products and services.

Our first challenge was to assist Perion in finding capable staff that could provide them with high-quality service. Perion is a successful and constantly growing b2b company. Thus, not only competencies are but also the ability to work in a dynamic environment are crucial for the personnel.

The second challenge concerns Smilebox – Perion’s daughter company. We had to hire developers with different technology stacks in a very short time – 2 months.

Solution

We used our wide network to connect with third-party recruiters to identify potential talented professionals who matched the needed qualifications. After that, we used our interview process to identify those best suited for the different positions that needed to be filled. Then we recruited and onboarded individuals with skills ranging from development, art, and design as well as those with marketing backgrounds.

Outcome

We were able to recruit 12 outstanding individuals in just 2 months. We’ve organized their working process so that they could boost the performance of Perion and its daughter companies. A Customer Support department for Smilebox (a Perion’s subsidiary) was successfully built too.

Perion found this case beneficial and reached out to SD Solutions again. This time the company asked for assistance in arranging the extended teams for their other daughter companies. The required professionals are hired for Paragone and at the moment we are looking for Data Engineers for Undertone.

What is this case about? Try outstaffing ones and it will never be just ones.

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