CLIENT
Perion is a company that operates globally and is focused on technology innovation within the digital advertising ecosystem. Their goal is to provide brands and publishers with opportunities to unlock lucrative growth potential. Perion works in the three main areas of digital advertising, namely ad search, social media, and display/video/CTV, representing a potential market of more than $300B.
Perion is well-known for its innovative advertisements that are presented on highly-regarded publishers. It handles enhancing search traffic, increasing revenue, and executing marketing strategies on popular social media platforms such as Facebook, Twitter, Instagram, and Snapchat.
Industry:
AdTech
Founded:
in 2001
Partner's input data
HQ — New York
Offices in the USA, Canada, Israel, The UK and Ukraine
700+ employees
$730M Annual Revenue (2023E)
$524M Net Cash Position in Q3 2023
Specialities:
#digital advertising #media #AdTech #CTVAdvertising
CHALLENGE
Perion decided to seek the services of SD Solutions, with the explicit objective of organising and managing their R&D department.
Time limit
Goal
establish the R&D department within a 2-month timeframe
hire and integrate top-tier talent for the R&D department, aligning with the dynamic needs of client projects
SOLUTION
SD Solutions' recruitment and operations departments have conducted numerous syc-ups to understand the objectives, expectations, and service implementation requirements of the R&D department for Smilebox (Perion's daughter company).
After a thorough analysis the decision has been made - choosing Kyiv as the best place to start cooperation. SD Solutions achieved success in finding the best-fit professionals for the team by efficiently leveraging a wide network of local recruitment experts.
SD Solutions has successfully recruited and onboarded a team of highly skilled developers, designers, and marketers
STRATEGY
R&D Department
Kick-off meeting
•
Brief with a client for service implementation held with the Recruitment Coordinator, scaling team and the client
Department-to-department sync-ups
•
•
Develop comprehensive checklists and define milestones for R&D project implementation
Establish tailor-made candidate pipelines for integrated hiring based on client-specific needs
HR Policies for the R&D Team
•
In collaboration with local HR managers, we create custom policies for holidays, vacations, PTO, and sick leave for the R&D department
Tailored onboarding process
•
•
Craft a strategic introduction module highlighting the company's mission, vision, and the role of R&D
Integrate welcome books with in-depth information, including branded client company materials
R&D department that operates seamlessly, contributing to the company as an integral unit
Cost-effective solution
Amount of professional required
Remote / Office / Hybrid
Expanding IT team
Checklists
Project milestones
Relevant experience
Custom candidate pipelines
Cooperation channels
Position representation
Sprint-by-stack
Dedicated recruiter
Starting date
Leaves policy
Workstation Requirements
Compliant HR policies
Prepared cozy workspace
Customized welcome pack
Home office supplies
Welcoming community
Dedicated HR manager
Knowledge base materials
Integration sessions
Company values
OUTCOME
The engagement with SD Solutions proved to be a valuable investment for Perion, as it enabled the company to acquire a team of 12 highly skilled professionals within a tight timeframe of two months.